A GRAPEFRUIT IS A LEMON THAT HAD AN OPPORTUNITY AND TOOK IT.
(Oscar Wilde)
Home staging is to the house for sale what a grapefruit is to a lemon.
HOME STAGING
WHAT IS HOME STAGING
Home Staging is literally 'the staging of the home'.
It is a representation of the spaces in order to best present a property for sale or rent. Enhancing the value of a property with the aim of increasing the interest of the buyer, thus enabling a quicker sale. The service you get from a Home Stager is the set of specific skills that concern the coordinated management of works, supplies, decoration and communication. A real estate marketing plan to sell or rent in the best way, through reduced budgets, creative interventions, but above all non-invasive and structural.
WHO IS THE HOME STAGER
The Home Stager is a professional figure who supports real estate agents, real estate investors, builders and property owners. Thanks to his skills and creativity, he is able to transform the rooms of a house, rediscovering and enhancing its hidden qualities, helping the buyer to see what the mind cannot imagine.
WHAT IS THE GOAL
The aim is to break out of the standardised sales patterns, such as visits to "belittled" houses, cheap photo shoots, poor descriptions, not taking into account how this creates a negative impact on visitors. The Home Stager works on the emotions that the potential buyer will feel when crossing the threshold of the house, aroused by the layout.
The levels of home staging
Every house is different and every house needs an individual study and project. However, there are three situations that can be encountered in an inspection of a house for sale and these three situations give rise to the type of intervention.
ENTRY LEVEL
In this case, the Home Stager will provide tools and instructions to the owners to arrange and relocate furniture and objects in order to create more harmony and space in the rooms. When everything is as per the indications given, the Home Stager will complete the project with suitable accessories for the professional photo shoot. The aim is to make the house more harmonious but without upsetting the habits of those who will continue to live in it.
BASIC LEVEL
The Home Stager, in agreement with the owners, will carry out a project in which, after having identified the main style of the house and after having studied the target audience (i.e. the typical purchasing client), he will remove, move and reuse the objects present in the house, then paint, create and set up in the most congenial way, and finally carry out the professional photographic service. The intervention in this case may be more relevant as the house is not inhabited.
FULL LEVEL
The empty house is a blank canvas on which to paint the perfect potential buyer. After careful market research into the area where the house is located, we study who the perfect buyer might be in terms of lifestyle, work and needs, a true identikit. Once the project has been approved, we move on to the outfitting, which in this case will be complete: furniture, cardboard modules for the kitchen, paint, upholstery, textiles and lighting, all perfectly balanced and to great effect.
