Home staging is to the house for sale what a grapefruit is to a lemon.
We are in Follonica in a very busy residential urban context, the flat is in a large condominium on the third floor and has a lift.
The building was undergoing renovation at the time, so there was scaffolding and dust everywhere. In this case I was called by a local agency that had obtained the exclusive and who told me a bit of the history of this house. It had been for sale for several years, going from agency to agency. He also told me that for the area and the context the economic demand was in line, so why had no one ever managed to sell it? The flat was semi-empty and what little there was was definitely to be thrown away, it was in need of renovation and both bathrooms were missing sinks. It was dirty, especially the small terrace where I found pillows and mattresses from an old bed.
I had everything emptied out and reused only a large wardrobe, repainted the walls and furnished completely with both real furniture and cardboard modules. Added accessories and carpets and a cover photo shoot.
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